Hi, I’m Ana
UX/UI and
Product Designer
based in London
I like taking noisy, complicated products
and making them feel simple and human — for users and for the teams who build them
  • Led UX/UI for a digital health platform, adapting the NHS Design System for accessibility and speed. Delivered a full MVP in 10 weeks with a new scalable design system.
  • Redesigned a website to shift from a static business card to a lead-generating platform, driving user actions with strategic calls to action. Anticipated a 10% conversion increase.
  • Designed a mobile game with a focus on user-friendly interfaces and team engagement. Collaborated with a Python developer; the game is now preparing for release on the App Store and Google Play.
  • Developed an e-commerce site and brand identity for a family-owned leather workshop. Delivered a responsive design with unique visuals to stand out from competitors.
Made on
Tilda