About me
I’m a UX/UI designer based in London, passionate about creating simple and intuitive digital experiences. Every project starts with research — understanding why users behave the way they do and how design can solve their challenges. I’m always asking questions like: How can this help the user? How does this benefit the business?
My design philosophy is built on empathy, simplicity, and innovation. I believe great design is all about understanding users' needs, making complex things simple, and constantly evolving with technology.
My design philosophy is built on empathy, simplicity, and innovation. I believe great design is all about understanding users' needs, making complex things simple, and constantly evolving with technology.
Hello, I'm Anastasiia,
but you can call me Ana
but you can call me Ana
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My journey into web design began
with my personal website in 2021
with my personal website in 2021
At the time, I owned a carpentry workshop and needed an online store to showcase and sell my products. That’s when I realized how essential it is to create a seamless experience for users. Everything matters — from the tone of voice to product photography that reflects the brand’s values, to carefully guiding customers from the homepage to the final “Thank you for your purchase” screen.
I built my website using the no-code platform Tilda, holding weekly photoshoots in my kitchen to showcase new products. While crafting high-quality content, I became fascinated with making the site as intuitive and user-friendly as possible. I started exploring API integrations, reading books and articles about interface design, and eventually enrolled in my first UI design course.
This hands-on experience, coupled with curiosity, led me to where I am today — working as a UX/UI designer, eager to grow and take on new challenges.
Take a look at my work in the photo gallery below!
I built my website using the no-code platform Tilda, holding weekly photoshoots in my kitchen to showcase new products. While crafting high-quality content, I became fascinated with making the site as intuitive and user-friendly as possible. I started exploring API integrations, reading books and articles about interface design, and eventually enrolled in my first UI design course.
This hands-on experience, coupled with curiosity, led me to where I am today — working as a UX/UI designer, eager to grow and take on new challenges.
Take a look at my work in the photo gallery below!
Hobbies
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When I'm not designing, you can find me all over the UK camping, doing yoga or running, making family videos for YouTube and photographing the world around me.
My favorite shots can be seen below:
My favorite shots can be seen below:
